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Tesla partners with Uber Content to create commercial

Tesla partners with Uber Content to create commercial

http://pulse2.com/2013/07/30/tesla-motors-inc-tsla-launches-a-model-s-co...

Any thoughts?

Personally, not a fan, hope it was free. NOTHING about how great THE CAR is. Shouldn't that be the first point?

Carefree | July 30, 2013

It was not made by Tesla - and it seems that Tesla had nothing to do with this at all. See the very bottom of the article.

I don't think Elon would be happy with it:-)

STEVEZ | July 30, 2013

Whether we like this particular video or not, the larger point is that people are inspired by Model S to spend their own time and money spreading the word. I know of at least one other homebrew Model S 'ad'. Other owners are inspired to spend hours in front of Tesla stores, supporting the car and the company where state regulations have hamstrung Tesla's efforts to sell cars direct to customers. Still others take their Model S and Roadsters to local Coffee and Cars events to show their cars to people who may have never seen one before.

Why wouldn't Tesla like that?

oildeathspiral | July 30, 2013

Are you sure because if you're right Elon won't be happy about neither the content nor where it says that "Tesla has partnered with Uber Content to create a commercial".

jbunn | July 30, 2013

I liked it. Third fan based commercial I've seen, all of which were very good.

I must say though that when Tesla finaly starts advertising, it may not be a good sign. Right now, they have great demand based on word of mouth and are selling cars as fast as they can build them. Advertising would imply that either production has ramped up (good), or demand slowed (bad), but in either case ads cost money and that takes away from the bottom line.

nickjhowe | July 30, 2013

I like it. Simple. Aspirational. Shows the Model S "in the middle of nowhere" subtly addressing the range anxiety issue. Lifestyle not technobabble.

Velo1 | July 30, 2013

These fan-based commercials are fun to see, and well made, too. Keep'em coming!

tobi_ger | July 30, 2013

The thread title should be corrected. The article was updated to explicitly note that TM was not involved in this video.

This video is finally one that actually does not just speak to the nerdy side (acceleration, screen etc.), but combines different feelings of freedom to own a real alternative (to ice), go whereever one wants, with spacious outside views in nice weather... a pleasant atmosphere.
It's rather uplifting and one wants to join... and drive the car!
In contrast to the "what's your age" thread elsewhere, the people shown are, well, maybe in 30s-40s range, both women and men.

Could this video appeal more on a different feeling level to the female viewership, that may not always be into cars (no intention to sound like the one guy on Teslive)?
I'm guessing here, so it would be great to hear about this from the ladies in the forum about this, as you did on the "psychosis" thread.

jeffaa | July 30, 2013

This one looks familiar. Isn't it months old?

AmpedRealtor | July 30, 2013

@ oildeathspiral - what do you propose Tesla do, send a cease-and-desist letter to a loyal and dedicated customer who took time out of his or her life to create a free commercial to promote a vehicle that they love and hope more people buy?

That would look really good for Tesla...

ian t.wa.us | July 30, 2013

@jeffaa - I think you're thinking of the "Gallons of Light" video...

http://www.youtube.com/watch?v=QweNsLesMrM

This one is new as I have not seen it yet. I did like it though.

Cheers!

GeekEV | July 30, 2013

@AmpedRealtor - They could send a please-alter-and-clarify-fan-video letter...

AmpedRealtor | July 30, 2013

LOL @ GeekEV

AmpedRealtor | July 30, 2013

This commercial is actually pretty good. Why? Because it tries to connect the consumer emotionally with the product. The best marketing in the world elicits an emotional response in the viewer, and this speaks to some ideas that have the potential of doing that.. changing the world... reconnecting... recharging... relaxing. It shows us a better way than the damaging, destructive way we do things today.

Apple has shown the world that talking about specifications and features don't matter when you can connect with your customers on an emotional level. Do you know what kind of CPU sits at the heart of the iPad, or how much RAM it has, or how many gigahertz it runs at? No. But a child can learn to read with it. A budding artist can paint with it. A deaf person can communicate with it. A doctor can improve patient care with it. The Tesla Model S has the potential to change the world in a similar way, just using a different vehicle (pun intended).

Sorry, I had to say something more about this because I used to work in marketing and owned my own branding agency for a few years. These kinds of ads work on a visceral level.