I was recently working with a group of technology executives to help them increase product sales through "social selling" when it occurred to me that with Tesla's limited store network, we early adopters of Tesla cars could be an extraordinarily powerful sales machine.
We all stand to benefit from Tesla's rapid and sustainable sales success. Imagine the impact on Tesla revenues if they could tap into the passion, expertise, and experience of this Forum's Model S buyers. Imagine if each of the first 20,000 early adopters had the knowledge, skills, motivation, and tools to source leads and even close sales. Tesla's sales footprint with increase geometrically with each Model S delivery.
Just as eBay exploded from the development of super users of eBay, so Tesla could explode from the organic development of a community of highly-motivated "Sales Rangers".
What would you need to transform yourself from a passionate consumer to a motivated Tesla Sales Ranger? What could Tesla provide you that would support or facilitate your sales success?
Some ideas that occur to me include:
1. An iPad/online app to allow us to sign up interested buyers from my circle of friends and track the lead back to me
2. A commission system to incent generation of leads that turn into sales
3. A best practices Sales Playbook that would help me with the skills, knowledge, strategies that would allow me to transform my enthusiasm to sales success
4. An online forum (community of practice) for Tesla Sales Rangers to share best practices and organize regional meetings
What else would you need from Tesla to be a Sales Ranger?