If I could determine how The Model ≡ Event would open it would be something like this....
At 8:29PM Pacific the room would go dark and the screen behind the stage would show this video:
Start w/ a close up of Elon's eyes:
ELON: "At Tesla our mission is to accelerate the transition to sustainable transport."
Frame starts to back up to show Elon standing on top of a dais or some stairs.
ELON: "I am proud of what our team has been able to accomplish in such a short time."
Frame goes back enough to show the three current models lined up below Elon. The Model X has its FWD open.
ELON: "We started w/ a dream that became our first release, the Roadster."
Roadster races off like a very, quiet shot.
ELON: "Next came the award-winning Model S."
Model S races off. The doors of Model X have been closing...
ELON: "Then the incomparable Model X."
Elon is moving down the steps as the Model X races away. Elon walks towards the camera.
ELON: "It's time to introduce our next generation... the Model ≡."
Cut to Elon as he picks up the M≡ fob and presses its Summon button. Frame is right on the fob as a driver-less M≡ pulls up.
Elon pockets the fob as the camera pulls back and shows the M≡ in all of its glory. Elon walks up, steps in, and races off. Camera pulls back and cranes up.
Cut to a new camera as M≡ approaches then drives over it.
Screen fades to black showing the ≡ logo. Just then Elon drives a M≡ onto stage.
Getting blocked by Mollom. It looks like including little images to help storyboard is getting in the way. I'll break them up into comments later if I can get this post at all.