BMW quicker than Tesla to bring "Bluestar" to the market?

BMW quicker than Tesla to bring "Bluestar" to the market?

Pretty much the specification I'd expect from Tesla's "Bluestar" model. Is BMW stealing the show?

jk2014 | 3 janvier 2013

I hope he means he wants everyone to make electric cars in order to expand the market (that Tesla will dominate for decades to come). I hope just creating the market isn't the end state of tesla as a company. Almost makes it sound like they don't have a goal beyond gen III (the way your statement comes off).

DouglasR | 3 janvier 2013


You know Brian H. He's a wide-eyed, bleeding heart, idealist who doesn't believe in capitalism. Greed isn't in his vocabulary. :)

jk2014 | 3 janvier 2013

So that's his problem? Now I get it...

Brian H | 4 janvier 2013

No, Elon has made it clear that TM is not an end unto itself, and that if it failed but the market had been induced/forced to go electric, he would consider that a success. That's not my POV, it's his. He will also fight to keep TM independent and growing until at least the "market change" tipping point.

IMO, it will be a long time till the majors actually get within hailing distance of TM tech and product stats. Consider that the LOWEST LEVEL TM car, the 40kWh Model S, is superior to all competition in range, and equal in acceleration.

Brian H | 4 janvier 2013

The emphasis on the 85kWh and its SC network is to provide a credible alternative to the hybrid challenge that Toyota et al. have decided are "the future".

The 40 and 60 do not provide a sufficient challenge to the "range extender" mentality.

jk2014 | 4 janvier 2013

But Brian, people believe in tesla. If tesla is to consider adoption the acceptable definition of success, then they will be let down. Tesla will have to thrive beyond that goal in order for people to stick around beyond Elon's options vesting in totality after the genIII hits the market. No one wants to see it gobbled up by a major or just fade away like that...

The 40 and 60 are not competitors with the leaf, et al... It is a competes with the BMW 5 series and others in that category. For the price, the range of the 40 might not fair well with a person considering other cars in the price range.

The 85 and above will be the only viable option for mass adoption (high end and low end buyers)

Brian H | 4 janvier 2013

It will be very interesting to see what the ranges offered for the GenIII will be ...

ArieK | 9 avril 2013

So, it does look like BMW will beat Tesla to market with their i3. Still doesn't mean it's a better car :-)

Brian H | 9 avril 2013

The i3 will sell well until people have a choice to buy the GenIII. Then, curtains.

sayidreddy | 9 avril 2013

100 mile range on the BMW i3 is a definite dealbreaker. Elon has already said on twitter that the Gen3 will have 200+ range at around the 30,000$ price.

vgrinshpun | 9 avril 2013

BMW i3 is much smaller then planned Gen III, with much shorter range. It is more like an upscale Nissan Leaf, not really comparable with Gen III.

Tesluthian | 9 avril 2013


What Elon doesn't mention is if that 30k GenIII figure is before or after Federal tax credit. It's probably after, making the GenIII entry price $37,500. And by the time you get it tricked out the way you really want it figure more like 45k-50k. At least for the first generational model GenIII. So your total out of pocket is more like $40k

shop | 9 avril 2013

At that price point, people will not expect to trick out their cars.