Had a question yesterday from a senior manager where I work, she asked “how is your car, how does it work?”
Must admit my first reaction was shock but immediately told myself, right...the general public, across all education/economic/social scales, they don’t know much about Tesla. She was looking for all the how’s...how many miles do you get, how fast do you charge, how can you go long distance...never heard of Tesla’s superchargers. What made her ask? She heard about the Model 3 orders, not once but twice in one day and I could tell she was impressed and curious.
I gave her the stats and added this “I have owned my car for well over 2 years and have never felt limited in how/when/where I drive”. Different planning, new normal, yes...didn’t go into how much better the car is, other than the drive is amazing. Baby steps.
I expect the general public’s interest level has heightened. More foot traffic into Tesla stores, more test drives, more Model S sales. The general public sees my Model S as a $100,000 car they can’t afford, limited in some way (cause all electric cars are and they don’t read anything about it cause they can’t afford it) and a risky purchase given that it is a new company.
But the Model 3 changes everything. They can afford it, a lot of other people are interested so what’s it all about? But then I guess it all amounts to one thing. If you build a great product people will talk about it, they will want it and then they will buy it.