I've been thinking for some time that it would be great if Tesla would have some brochures printed out that could be sent to customers. The big auto makers print them up and have them in the showrooms. It doesn't seem like it would cost a tremendous amount of money, and then we would get to see big glossy pictures of what the colors and trims really are like. Whenever I got a new car, I would always love to have one of these to pour over while waiting. I've read many times how hard it is to see the true color represented on a computer screen, and for many, it would tide us over until a.)more stores are available within a reasonable distance from home, or b.)we get the call to design over the phone, or c.)we just want to keep looking at the car and show our friends what an electric car can be. Is this too "old school" for Tesla?

BYT | 18 giugno 2012

I received one at the October event!

Brian H | 18 giugno 2012

If you get one, don't pour over it. It might make the colors run, which would make it hard to pore over the pix!


Volker.Berlin | 19 giugno 2012

I've got a couple of brochures in my dedicated Tesla shelf ;-) for the Roadster and the Model S, in German, English and French, and different editions even. They were available at the Tesla stores I visited in Munich (Germany) and Monaco (Monaco) as well as at the Geneva Motor Show in March 2012 (Switzerland).

Tesla's brochures have a nice square format and unfold a couple of times, with a small poster on the back (when completely unfolded). The print, paper and folding is average quality, "ok" with some original twist, but definitely not "high-end" by any standard.

The brochures I have advertise the concept of the car and highlight some details, but they do not even attempt to exhibit all colors, trims and/or options. In that regard, they wouldn't help you. But then again, there is nothing like the real thing when it comes to color. Printed glossy paper may be better than the average computer screen, but it is still far from the real thing.

Brian H | 19 giugno 2012

That's an interesting and testable comment. Any Roadster owners with photos of their cars online: pls compare (side-by-side if possible) the best screen images of your cars with the actuality. Does anyone have a "perfect match"? Can the display be tweaked to be very close for any/some/all colours?

EdG | 19 giugno 2012

That's not testable. How do you know which Roadster owners are able to discern the correct color from the brochure? Which ones care about the difference between brochure color samples and how the paint looks in sunlight?

Personally, I've never seen a brochure that is anywhere good enough for me. Much of that is my inability to imagine the whole car from a small sample on a piece of paper, but I have no confidence in printed samples or computer displays to tell me which color I want. This is especially true for metallic and multi-coat paints.

I was lucky that the exterior and interior Sig samples were all available to me to make my choice. I would have liked to see them outdoors, but you can't have everything.

Volker.Berlin | 19 giugno 2012

Brian H, you don't want to go there. There's a world out there around color reproduction, soft proofing, color profiles, etc. that you seem to have successfully worked around until now. It's a pretty safe bet to say that most readers of this forum are using monitors where even two samples of the same product wouldn't show the same color the same way (with all adjustments at the same setting, of course). If your screen's price had less than 4 digits, forget it. If it has a diagonal of more than 17" and the first of the 4 digits is "1", forget it as well. Few things are as hard as accurate color reproduction.

bsimoes | 19 giugno 2012

Brian H, okay, I promise not to "pour" over it.

Volker.Berlin | 19 giugno 2012

I just have to emphasize my previous posting once again. I bit my tongue a couple times when forum readers suggested that Tesla should "improve" the color in the design studio one way or the other. But while we are at it, I can as well post the comment that I held back so long: There is plain nothing Tesla can do about it, if you view their website on your, ahem, average computer screens.

The colors will always look too dark on some screens, too light on others, and tinted in all colors of the rainbow, but differently on every single screen. Tesla should certainly aim at the greatest common denominator across average computer screens, probably even if that means that colors are actually off on properly adjusted professional screens. This approach implies that there is likely not a single screen in the world where the colors are reproduced accurately, but at least the majority of users sees something that comes relatively close to the original... We're living in a frustratingly complex world, aren't we? ;-)

Norbert.Vienna | 19 giugno 2012

@Volker.Berlin you always find the right way to express it polite and nice so that everybody can understand it,aren't you ?;)

Thumper | 19 giugno 2012

I would like Tesla to provide me with a small stack of brochures to hand out to people I tell about the car I am getting.

David M. | 19 giugno 2012

Those little square (foldout) things aren't what I would consider a brochure. Those are more like low cost marketing "teasers". There should be a more high quality large format brochure that is given to customers and serious potential customers. I haven't seen anything like that (yet).

Maybe this is a new age, and the new tech automakers (like Tesla) don't invest in high quality printed materials anymore. Maybe the goal is to just drive people to their website?

davidcjones | 19 giugno 2012

If one of you has a Tesla brochure with a nice big Tesla logo on it (the Tesla T in a red box), can you make a high resolution scan of it and send me a .pdf or .tiff version of it (preferably both)? I am hoping the original is at least 2 inches by 2 inches.

Thank you!


Sousaphil | 19 giugno 2012

There is no brochure or monitor available that would help me choose between standard white and pearl white. I need to see the actual cars to determine if the difference is worth $1,500.

That said, my Model S brochure is a closely guarded treasure in my office!

Volker.Berlin | 19 giugno 2012

you always find the right way to express it polite and nice so that everybody can understand it,aren't you ?;) (Norbert.Vienna)

I'm trying hard. You seem to appreciate how hard it is. Thank you! ;-)

Those little square (foldout) things aren't what I would consider a brochure. Those are more like low cost marketing "teasers". (David M.)

I agree.

I would like Tesla to provide me with a small stack of brochures to hand out to people I tell about the car I am getting. (Thumper)

Those little square (foldout) things seem to be just right for the job. I plan on carrying a small stack of them with me in my Model S.

davidcjones, going to design your own T-shirt? ;-) I'll see if I can help you out, just give me a day or two...

BYT | 19 giugno 2012

I have a full fledged multipage brochure, not just a fold out thingy. ;)

CarlE_P439 | 19 giugno 2012

I would think Tesla would be environmentally responsible and NOT print too many brochures (unless on recycled paper!). We're refusing to use gas in our cars, let's save some trees too!!

kingkong | 19 giugno 2012

@David M agree100% as I mentioned in another post the brochure, I picked up last month in the Toronto tour, hardly listed features & specifications of the car(please correct me if I am wrong; I can not even find a list of features & specs on the Tesla web site).

Brian H | 19 giugno 2012

EdG, VB;
My suggestion was to get the opinions of Roadster owners about whether they did or could match their own cars to their own screen images of those same cars. It would hardly be "objective" evidence of correct matching, but would be pretty interesting subjective evidence that it was sometimes possible.

Of course, nothing they saw would or could generalize to any other screen or system, but it might provide some encouragement for those who hope to at least get a reasonable impression of what the "reality" will look like. Or not, as the case might be!

P.S. Interesting "colour sensitivity" observation: it seems that red is the most finely "subdivided", the one we can distinguish the most shades of. Probably due to the evolutionary importance of picking up on shades of ripeness of foods, and the subtleties of skin tone changes for social purposes and input data to our "theory of mind" (imagining/projecting others' state of mind and reactions).

Speaking of which, functionally, blushing (so cute and pretty!) is actually a sign of suppressed rage at being "centered out" (exposed to others unwillingly). Clichés and common consensual assumptions about skin tone and expressions are unreliable. (Similarly, a smile is a modified propitiative fear grimace! So when you tell someone, "Smile when you say that, pardner!" ...)

EdG | 19 giugno 2012

From 'The Office': Dwight: "I never smile if I can help it.... Showing one's teeth is a submission signal in primates. When someone smiles at me, all I see is a chimpanzee begging for its life."

FWIW, Brad Bird's film 'Ratatouille' had to work extremely hard on colors to ensure the food looked appetizing.

As for your comment as a whole, I'm assuming it means "Sorry - you're right and I was wrong - going for Roadster owners' feedback wouldn't be useful."

Teoatawki | 19 giugno 2012

Even with a properly calibrated monitor, unless you have proper lighting and a neutral background around the monitor, your eyes will still tell you lies.

jerry3 | 19 giugno 2012

And in any event, just parking the car under a tree will change its colour.

Teoatawki | 19 giugno 2012

I had the original color changing car. The name of the color was "seafoam". In the showroom it was a nice light blue. On cloudy days, more of a blue green. More green under bright sun. Light green with a slight orange tint under the lights in the parking garage. I never had a car with that sensitive a color before or since.

BYT | 19 giugno 2012

@Teoatawki , I had a color changing car as well back in my custom car days. I loved it, shades of purple, green and blue! It was fantastic!

Brian H | 19 giugno 2012

Don't know if it would yield any specific info, but it would indicate whether it was worthwhile using monitor displays at all. If some owners can "match" some of the time, it's maybe "better than nothing". Of course, the Design studio is premised on there being some degree of comparability.

Maybe photos could/should have a few props in them, of ordinary coloured objects everyone is familiar with, like (e.g.) Coke and Pepsi cans. Get those looking right, and then you have some hope of the rest being somewhat accurate.

"Lighting change" video clips might be interesting, too; start with very dim light, then crank it up to brighter than direct sun, and back down (full spectrum 'natural' lighting, natch.)

EdG | 20 giugno 2012

The Design Studio used to have indoor lighting and outdoor lighting options. That's gone now.

Volker.Berlin | 21 giugno 2012

davidcjones, I gave it a try but without much result. The logos on my leaflets are tiny, and the print isn't perfect. In a high resolution scan, the dithered, anti-aliased edges become very visible. All told, the scan isn't significantly better than the small GIF Tesla logo that is on every web page:

A graphics expert in my company says you could take the GIF and turn it into a vector graphic, which of course requires some tools, skills, and patience. Then, you could scale the vector graphic to any resolution you want without any loss in accuracy/quality. If you cannot do it yourself, maybe you can find someone who does it for you.

Sorry I couldn't help!

michaelwm | 21 giugno 2012

These two PDF files have what look like slightly-higher-res versions of the logo. Much to my surprise, neither of them seems to be vector-based, but they may be slightly higher-res than the site's GIF image.

Brian H | 4 gennaio 2015

Nice. Still makes the range claim, though ...