Submitted by jfeister on Mon, 2011-02-14 11:48
One thing I hate about buying a new car is not getting to choose exactly which options I want. Instead they are grouped into categories so many times you end up paying for options you don't want just to get the ones you do, or you end up forgoing things you'd like because the cost is too high due to additional mandatory upgrades. Throw in the color and it's almost impossible to get a car just the way you want it.
Since Tesla is always rethinking the customer experience, and cutting out dealerships entirely, I wonder if they could just forget the whole "trim level" nonsense and make it so the customer can choose exactly what they want in the car, color and all. Perhaps the customer could give them the choices which could be relayed to the factory. I'm sure there are logistical challenges, but if it could be done I think it would make a great customer experience.