(not sure if it had been discussed yet?)
Looks like Fiat-Chrysler haven't noticed how many Model S Tesla are selling!
By the time they invest heavily into EV's they will be about 10 years behind Tesla!
It's a classic catch 22. They don't want to invest until costs come down, but costs won't come down if nobody invests. Enter Tesla. The first mover advantage can be significant!
They'll be far behind the learning curve when they're finally "ready" to jump in.