Any thoughts as to how Tesla plans to market their Model S, there are the obvious avenues,
1. Company owned strategically located dealerships in U.S. and abroad
2. Word of mouth, forums, blogs, enthusiast following
3. Events / Auto Shows
4. Website / SEO
But what else... I know they got the Apple/GAP veteran (Blankenship) in to setup their retail strategy but Apple quite frankly don't need any publicity (which in part is why you never see them at CES) and I think TSLA does... actually I think they're having a Model S in Vegas this weekend to promote their NVidia chip deal :) But what do you guys think?
I would so love to see Tesla splash a $1M and create an amazing Superbowl ad that we won't forget, reach part of the market that don't read forums like we do :D So many people I talk to still have never heard of the Model S, whereas they all know about Apple products or even BMW 5 series.
I'm guessing the Tesla marketing machine is still planning something huge with their additional capital... 3000+ reservations by 2010 end and little marketing this could be interesting...
Let me know your thoughts on this,