Your policy is misguided. To give preference to Tesla owners is to actually walk away from presenting the Model 3 as the People's Car offered to a mass market. Only the few rich can buy the S and the X and for them to have a priority access to the 3 is being unfair to the common people. For instance, I had planned on making a reservation for the 3 on April 1. However, knowing now that I will be placed towards the tail end is a discouragement for me. I need a car fairly soon and thus I may need to opt for a Toyota now and not allow myself to be treated as a second class citizen by Tesla.
You will lose even more customers this way now that the State of California has decided to not extend credit for EV purchase to individuals earning more than 250,000. The market for the rich few will thus shrink.
I cannot believe that an enlightened man like Elon Musk will so aggressively seek to make the richer reap more benefits of environmental progress and let the common man down.
I guess scientific genius does not have a necessary connection to being a man with an impartial outlook. The rich do not need protection and preferential treatment. It should be the other way around.
Everybody should be placed on the queue following the same principle---first come first served. After all, everyone will pay the same sticker price.
On Thu, Mar 24, 2016 at 1:37 AM, Tesla wrote:
Thanks for your interest in the Model 3 unveiling. Unfortunately your name wasn’t drawn for a ticket to the unveil. The good news is, you can still join in the experience. We’ll live stream the event on Tesla.com beginning at 8.30pm PDT on March 31.
We’re excited to share more details about our Model 3 unveil plans. We’ll be live streaming the event on Tesla.com beginning at 8.30pm PDT on March 31. Tune in to join in the experience. We can’t wait to show you what we’ve been working on.
Reservations for Model 3 begin on March 31st worldwide. There are two ways to make a reservation. The first, which will allow you to get a better spot in the queue, is to visit your local Tesla store when it opens on March 31st. Second is to make a reservation online at Tesla.com when the live unveil starts at 8:30pm PDT.
Reservation amounts in each currency can be found here.
In order to be as fair as possible, there will be a different queue for reservations in each region. And as a thank you to our current owners, existing customers will get priority in each region (one priority reservation for each Tesla they own). For those who aren’t Tesla owners yet, this means the fastest way to buy a Model 3 is to buy a Model S or Model X.
Model 3 production is scheduled to begin in late 2017. When production begins, we will begin deliveries in North America starting on the West Coast, moving east. As we continue to ramp production, we will begin deliveries in Europe, APAC and right-hand drive markets.
Thank you for your continued support!
The Tesla Team
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