Tesla Commercials

Tesla Commercials

I have yet to see Tesla advertisement on TV, at least in TX. Is Tesla planning to roll out advertising and marketing through the various media outlets or just depend on word of mouth? Or is the competition is trying to block Tesla from advertising because they do not actually have an active showroom (dealerships) in states? (TX has 1)

ian | 2013年7月26日

Tesla doesn't yet need to advertise. Why? Because they are currently supply constrained (versus being demand constrained). What does this mean? It means they are currently selling more cars than they can produce.

Besides, they get plenty of free advertising in the news with all the coverage of the stock run up as well as reviews of the Model S and the roll out of the supercharger network. Actually, it's been stated that the money they are using for the installation of the Supercharger stations IS their marketing budget. Brilliant!


nwdiver93 | 2013年7月26日

Tesla is slowing rolling out an ad campaign... they're called Superchargers.

ian | 2013年7月26日

And owners! Only a little quicker than the Superchargers. ;-)

george | 2013年7月29日

Kinda like a Tesla commercial:

Brian H | 2013年7月29日

Hm, a mix of a Nissan and private consumer productions? Dicey, I expect some kickback. Copyright violation?