Submitted by Josh on Fri, 2019-04-12 23:54
So... the Standard-Plus now will have Autopilot as "standard", but by standard they mean they will raise the price of the car I just bought by $2,500 (hint to today's buyers: you just paid $2500 for a standard feature). But if I want Autopilot today, since it wasn't standard a month ago, I will have to pay $3,000? And that price was $3,500 last week?
To summarize: since I was the one who stood in line in person to get a reservation, let Tesla make interest off my $1,000 for three full years, then finally ordered the car even though I have qualms about the management and strategy of the company... for that loyalty I must pay $500 more for Autopilot than the guy who buys the same car tomorrow?
I'm not sure if I'm more offended as a customer wanting prices to reflect real value and consistency, or as a marketing professional who knows that these shenanigans and sharp price and strategy pivots DEFINITELY undermines customer satisfaction and trust that has been really hard for Tesla to build.
Love the car, hate the price flips.