I have great respect for Elon for his pioneering work.
Obviously one can't sell cars without turning into a car salesman.
Battery swap is a good idea but the show he put together is full of cheap tricks and cheating.
1. Tesla goes 300 mi. on a charge. At 20 mpg this is equivalent to 15 gallons for a comparable sedan. They should time 15 gallons conventional fueling.
2. The guy who was doing the conventional fueling walked out, arranged for payment, took receipt, walked back in, etc. None of this was involved at the Tesla demonstration. It will take shorter time if a crew is waiting for you at the gas station to do the fueling while you stay in the car.
3. I noticed that the pump pumped 13 gallons while the timer was at 56 sec. including the time to walk out, open the lid, activate the pump. They moved the camera away and never returned it back to the pump readings.
Who cares if the battery swap takes a minute or two longer than pumping fuel. What bothers me is the attitude at Tesla. If they are cheating for such stupid and simple things what else they are cheating about.