Every time i see a fancy sedan ad on TV for a car, especially an "electric car", i cringe, because i don't want these cars to be more visible than THE best EV on the market. I know TM doesn't advertise and doesn't need to. Maybe they will, IF sales slow down a bit, but until then I have some ideas about getting our beloved car on TV.
There are numerous fabulous reality shows that restore cars, build custom cars and the like. I think Tesla should give these shows a sled with frame and wheels and let them create a fantastic car on top of it. Kind of an open source idea. The shows will really get car people excited about the technology. Personally i think the frame, the safest one in the world, should be licensed to all new vehicles to cut down the road carnage we have now.
Another great place to show off the car are the many TV shows, especially the police dramas taht would love to add a Tesla to the show, even for one episode, but a "police fleet", on a great show would be amazing.
Of course the car would also be great for a movie, especially one like "Fast and furious 9" or whatever it is now.
Product placement is one of the best promo vehicles, (no pun intended), and one Tesla could go a long way in promoting this car! :>)