Tesla Motors cannot afford to rely simply on good reviews and word of mouth to boost its sales. Sure, differentiating yourself means doing things that the world's leading automakers don't. But sometimes, to be the best, you have to play like the best.
What do I mean by that exactly?
Advertising, advertising, advertising.
It is grossly lacking in that department. Take a look at Chevrolet's new commercial for its 2014 Chevrolet Impala. I may be overstating this, but I think it may be the greatest car commercial of all time. Jordan Bloch's "gallons of light" commercial for the Model S was great, but it simply does not match up to this. Step it up, Tesla.