@SamO scooped this Delivery Center for "group deliveries" in Culver City, CA.
IDEAS FOR MODEL 3 DELIVERY PARTIES
One of the challenges that Tesla faces is the delivery of so many Model ≡ sedans once The Great Ramp Up gets into full swing. I proposed the concept of a "delivery party" on a couple of threads, and it seems to have caught on. A Delivery Party allows several people to get their information in batches then go inspect their own car. I think Tesla should host Delivery Parties from the very beginning regardless of Service Center capacity.
--- HOW IT WOULD WORK ---
- Tesla would prepare presos and videos w/ important information; these would also be posted to tesla.com.
- Financing and other paperwork that could be, would be handled before the day of delivery/party.
- People can opt out if they want to (for example, private/shy existing owners); But, they would need to sign-off that they understand the new features and do not require special attention.
- People could attend w/o partaking in the celebrations, and only watch presos/videos.
1) Batch deliveries to a day → send invitations for reserving your time
2) Owners & Guests present invitation (check in), get name badge → grab a bite and a drink
3) Watch presos/videos together → important safety notes are covered as well as a few tips & tricks
4) Break into "teams" → get a little face time w/ a Tesla specialist on reference car
5) Inspect your car → sign off delivery (see below)
GOODIE BAG IDEAS:
- Body-color "M≡" pin to go on your name badge lanyard
- "#331 Reserved", "Zero Emissions" and "Fill-up Anywhere" stickers
- Slick Tesla Motors booklet 
- Tesla Kid's pamphlet
- VAR pamphlet (see below)
THINGS TO SELL:
- "#331 Reserved" chrome details
- Tesla Coloring Book
- Model ≡ toys/models in available colors in varying sizes
- T-shirts, Hats, Mugs, etc. → make sure there are cool things to buy
--- A FEW BENEFITS ---
- It will be a chance to meet and socialize w/ other Tesla owners. Some will be existing owners who can impart some serious knowledge to new owners.
- Tesla can create some presos or videos to show a bunch of new features all at once.
- Safety information can be related systematically.
- A single "reference" Model ≡ can be used to demonstrate. This allows folks to know about features that they may not have bought this time, but may get later.
- Bring a friend; sales will increase.
- Kids will love it (see below).
SOME OTHER IDEAS
GOOD IMPRESSIONS LAST:
I still remember my Dad buying his Mercedes-Benz when I was a kid. The sales guy had some very slick booklets which I still have. One was about the 300SL. Until Tesla usurped them, Mercedes-Benz was my go-to car brand; I drive a silver M-B E320 now. Imagine the impression on kids that come along if Tesla does the Delivery Party right.
Folks have said that "soon" Tesla can have Model ≡s deliver themselves. It will take a bit before laws catch up w/ the technology, but imagine if at the Delivery Party you summoned your M≡ to you. Now imagine if a bunch of people (properly distributed and lined up; "don't cross the streams") did it at the same time... in front of cameras. Can you say viral video? I knew you could.
One of the other barriers to self-delivery is that there are occasional problems w/ cars that need to be addressed. Tesla should build a smartphone/tablet app that enables people to document issues systematically, thoroughly, and easily. The app could upload videos/photos w/ excellent context (because of the framework of the app) to home base to allow techs to route issues.
VALUE ADDED RE-SELLERS:
Maybe local service providers could rent "booths" for useful third-party options for example, wraps, detailing, wheels, etc. Not sure how well this would go over since it would start to feel too corporate. But TMC Connect does this as part of their show. Maybe a simple flyer stuffed in the goody bag that is clearly marked as "paid advertising" would suffice.
How could Tesla make the delivery of the Model ≡ scale and still be special?
Would you attend a local, post-delivery party to meet other owners w/o Tesla sponsorship?
What other ideas do you have?
 Slick booklet https://s-media-cache-ak0.pinimg.com/236x/4f/da/bb/4fdabbe1dbf1a198b7a76...