Submitted by brian on Mon, 2017-05-22 05:49
If the timeline is still to start producing the 3 in July... let's even say it'll be the last day of July for the heck of it... wouldn't they need to start allowing configs VERY SOON? The key to a successful production for this kind of launch is keeping the pipeline filled with orders. That means you need a healthy supply of COMMITTED buyers. Since we know that some will back out ultimately based on price, having multiple orders, not being quite ready or other factors... plus, they have stated they aren't going to complicate things right off the bat, so they also need to know who wants what IN their car. (AWD, type of roof, etc.)
So, if they plan to produce 5K per week, you almost need to ask 15K/wk to configure and commit to price to ensure a healthy pipeline... and then you still have to nail down delivery timelines based on regions and transportation volumes to each area. My point being... it seems like we have to be getting very close to asking people for those commits (which also means sharing final pricing) and I personally thought we'd have seen that stage by now if July is still their target. (I know July is really just employees, but even if staff filled up the July and August calendar (which I doubt) - we're still easily within 90 days of production for "the rest of us" - no?