Submitted by estephens001 on Fri, 2014-07-04 11:44
A “Cheaper Tesla”
As a Marketing Specialist, one of the things that I would love very much to see take place at Tesla; is the banishment of the word “Cheap”! One of the very first lessons in sales is that “cheap things aren’t good and good things aren’t cheap”. That said, I am saying that the reference point going forward with regard to the production and subsequent sale of Tesla models that will be affordable for the masses; be termed as “Less Expensive” or “Inexpensive”.
Let other manufacturer’s state that they will make and sale a cheaper car that anyone can afford. As for the Tesla brand which has worked tirelessly to build and brand itself as a vehicle which is manufactured as a solid, no expense spared UN questionably superior automotive breakthrough in technology; nothing short of shear ethics deems the importance of recognizing a description that a Tesla vehicle is never worthy of.
Thus it needs to be understood and I believe etched in stone that when Tesla manufactures an automobile that is affordable to the general public; it be marketed and referred as “Less Expensive”, “Cost Efficient”, or “Mass Market Affordable”; but certainly not “cheap”.
H. Eric Stephens