Word of mouth will only go so far. Tesla has hit a new plateau and the secret needs to be let out, now. The Super Bowl was a missed opportunity IMO. The key will be annunciating the message which will have to be unique and completely different than any other car manufacturer.
No Subaru love nonsense or Dodge RAM macho crap but instead a vision of the future, now, with performance advancements and environmental benefits, you know, the reason we all jumped in, many like me, sight unseen.
I picked up our 3 having never test driven it. My X got a test ride, after I ordered it, just to be sure at that price, but every time I pass a gas station I ask myself why didn’t I do this sooner. It’s mostly because Tesla was just a rumor that I had to discover on my own
Some clever, heartful and honest advertising with little kids and dogs and specs and Billie Eilish singing could be the accelerated beginning of the end for an industry who’s time on this planet is up
My twentytwo cents