I will start with a question:
Has any body managed to import a Tesla to Israel?
If you did, I will be grateful if will give me a call (+972-54-7766466) or reply to this post.
Well, I do have Tesla (our dog...), but I would really like to complement it with the real one...
Now seriously, I really don't understand why Tesla is not sold in Israel, especially when I see that it is being sold in markets with weaker business cases.
Tesla was extra successful in two areas, Norway and in Silicon valley. I claim that Israel is a market that combine traits from both.
In Norway, like in Israel, the car price is set by the government as much as it is set by Tesla. In Israel, the tax on gas cars is 83%+(17% VAT) whereas on EVs the tax is 8%+(17% VAT), This means that the relative price of a Tesla vs. the competition is about half.
Like in Silicon Valley, in Israel there is a quite large (and growing) population of Hi-tech people who have made it... They want and can afford to own a Tesla. I am one of them..., and I have more than few friends which would consider one as well.
Furthermore, the infrastructure investment in Israel (in terms of supercharges) is really small. Israel is tiny (smaller than NJ). Even if there is not a single supercharger in Israel, Tesla is completely practical. With 3 supercharges, Israel is fully covered.
I really fail to understand Tesla market selection logic. To my knowledge, Tesla started operations in Jordan which has economy with income per capita that is about 8 times lower than Israel (4680$ in Jordan vs 35,770$ in Israel).
I have a friend who is very knowledgable in Israel premium cars market (used to be in this business), and he thinks that Tesla will be able to sell more than 200 cars per year (Israel population is about the same as in Jordan). All I can hope is that the decisions are purely based on business rational.
I will appreciate some input from Tesla regarding this.