New Multi Coat Red in Design Studio

New Multi Coat Red in Design Studio

This morning I noticed the new multi-coat red is shown in Design Studio. Looks to me to be very close to the Signature Red, not the flat Red displayed at various events. Anyone know if it is the same?

Xfrank | 2013年1月7日

these photos are from late September and were shown on the Tesla site early October!

vinster | 2013年1月7日

Wow, now I really don't know what to believe!

I will now dub this new color 'Mystery Red'. :)

ylyubarsky | 2013年1月7日

The TM rep. Jeff who is closer the top of the TM management than any salesmen in US stores said he guarantees this color. Let's pray he is telling the truth.

Ohms.Law | 2013年1月7日

ylyubarsky - what, if anything, does "this color" have to do with the red seen in the Motor Trend studio shots? I (we) appreciate your 100% guarantee but please excuse us if we still have some skeptisism since TCM themselves seem to be having a hard knowing what to believe. That said, good job for your weeks of negotiations. :o)

Steve Proteau | 2013年1月7日

Trying again to show the samples captured with a flash - uploaded image to Flikr:

Steve Proteau | 2013年1月7日

Fail. ;-(

Ohms.Law | 2013年1月7日

Steve - Ylyubarsky tells us those in-store samples are incorrect and not to be relied upon for the true color. ??

djp | 2013年1月7日

My money is on the store samples being correct. Can't believe they didn't use the correct color on those samples. Could be wrong...only time will tell

Steve Proteau | 2013年1月7日

Looking closely at the store samples, I did notice a very fine glitter to the paint that caught highlights. Very subtle though. While I was very happy with the samples, I wouldn't mind a slightly bolder sparkle.

ylyubarsky | 2013年1月7日

As I said before, if we can't trust Tesla Rep from the team that works at the factory, who should we trust? His name is Jeffrey Chu. Direct line 650.681.5668 email : I hope all this information can convince a few of you. Please call him or write him to make sure I didn't make it up. I want to know the real color not less than anybody else and hope that Jeff knows what he is talking about.

gregv64 | 2013年1月7日

All I can say is that if he is correct that's really awful for Tesla, because I say if you can't trust the company's provided actual paint sample for a car you are going to spend a lot of money for, I no longer trust anything. Instead of looking at an actual recent paint sample you're supposed to go off of a really old picture that's supposed to be more accurate.

Brian H | 2013年1月7日

Flickr is getting kind of pissy about this.

Here's my attempt:

Brian H | 2013年1月7日

Fail. Here's the other option:

Brian H | 2013年1月7日

OK! In the "Share" dropdown menu is a lengthy HTML address like this:
a href="" title="Untitled by Steve Proteau, on Flickr">

Brian H | 2013年1月7日

(I deleted the opening and closing carets to {partly} disable it) for illustration.

Just paste directly. It embeds a Tooltip referencing the source, which satisfies Flickr's "Guidelines", apparently.

Steve Proteau | 2013年1月8日
Steve Proteau | 2013年1月8日

Thanks Brian! That was easy!

Steve Proteau | 2013年1月8日
Steve Proteau | 2013年1月8日
Steve Proteau | 2013年1月8日

I actually think that red looks pretty hot!

ylyubarsky | 2013年1月8日

Particularly if this is not the color they are going to build

joshuaeven | 2013年1月8日

I was not sold on the 2013 red UNTIL I saw the samples at the Tesla Store. I didn't really love the earlier photos, where it looked pretty bright and flat. Seeing the sample firsthand changed my mind and I am pretty set to go with the 2013 red when it's time to finalize (14175). Now, I'm a bit confused. I would love to see some official response. For what it's worth, the mockup in the Design Studio seems to match the paint samples pretty closely. I'm hoping they go with this color as it stands in the Tesla Store.

DLM270 | 2013年1月8日

joshuaeven - I'm with you. Hope the Design Studio and paint samples more closely represent the final color. I'm guessing we will need to wait until the actual production paint on cars is available to view.

joshuaeven | 2013年1月9日

I suppose there are worse things in the world to fret about.

desiguy | 2013年1月11日

What is the latest on when Red should be expected. I think I will be asked to configure in a week or two (#14514). If going with Red will push me back 3-4 months, then would rather pick another color (grey?)

Ohms.Law | 2013年1月11日

All accounts indicate that March will be when the red multi-layer production will start. Don't know how many are in front of you though. April/May?

desiguy | 2013年1月11日

Thanks .. so it is pushing me back couple of months.. not bad. I'd rather wait couple of months for the red. Noticed that someone with 13907 for red got April-May delivery and others without red got Feb-March.

joshuaeven | 2013年1月13日

I am ok with the wait. A little more time to work out the bugs and still kept the 2012 price.

Cindy.holland | 2013年1月14日

I received an email from my Tesla specialist assuring me that the photo he sent me is the new red. I would like to post this photo but I am not sure how to insert into the forum. Can someone tell me the way to load a .jpg file? Thanks!

Ohms.Law | 2013年1月14日

@Cindy - Brian H seems to have this nailed. If you don't hear from him, try "volkerizing" the subject.

ylyubarsky | 2013年1月14日

Cindy.holland Could you please email it to me at Thanks

ylyubarsky | 2013年1月14日

Looks like my version of Red color is proven again for a different source.

Not the dark red that you can see in stores

ylyubarsky | 2013年1月14日

Sorry "From a different source"

Brian H | 2013年1月15日

Save it on Photobucket or imageshack or Flickr or any website you currently can put photos on. Capture the specific URL of that picture, and insert it in this sequence where indicated:

<img src="the URL goes here" width="pixels" height="pixels">

All the quote marks are necessary. the width and height detail can be omitted if your picture already fits a page this size. (Double check; an inch is about 72 pixels).

Brian H | 2013年1月15日

Flickr, btw, has special instructions. Under "source", copy the entire large box of HTML code specified, or their site will "refuse" the connection. A right-click "context menu" offers the choice "Copy image location" on a standard website.

miamimd | 2013年1月15日

(P: 14291) Finalized

Model S performance , 85 kWh, multi-coat red, Gray 21", pano, tech, studio sound, air, black Napa leather/alcantara with red piping, twin charger, Paint armor, HPWC. estimated delivery April-May 2013.

is this correct? it seems there are a lot of multi coat red ordered before me.

Any ideas what's a realistic delivery window?

Brian H | 2013年1月15日

May 2nd, at 1:15 a.m. Give or take a month or two. ;p

Too many "balls in the air" right now.

miamimd | 2013年1月15日

@brian H

Lol, who knows from April to December 2013!!!

Xfrank | 2013年1月16日

Here a movie from the autoshow in Detroit
possible that this is the new red???

ylyubarsky | 2013年1月16日

I hope finally you can agree with me that the link from September that I posted January 7-th is the right color that we are all waiting for.

Reminding again

GoTeslaChicago | 2013年1月16日


I'm wondering... How old are you?

Sometimes your posts make you sound like a little kid: I told you so! I told you so!

djp | 2013年1月16日

ylyubarsky - As I posted earlier my money is on the color samples in the stores

vinster | 2013年1月16日

Let's just wait for the first customer to get his/her production multi-coat red and then ask him/her to post pictures! A new thread might be more useful, since this thread has lots of conflicting info.

I remember reading someone in the 1xxx reservation number range that switched to the new Red. Myself I'm 4605 so I don't expect to be the first, but if I get my car in Mar or April, I'll definitely post some pics and youtube clips. :)

ylyubarsky | 2013年1月16日

GoTeslaChicago - I think it's good to be a little kid, even if you are 50+

But seriously it looks like no matter how many times you prove that it's white, you will still hear people that have doubts. I am really tired and won't say anything further. - if you still think that the right red color is in stores, good luck!

joshuaeven | 2013年1月16日

Everyone is right! Mitchell Baker, Product Specialist confirmed for me that the color samples in the Tesla Stores ARE the 2013 red that we will see come the spring. They are the same color as the outdoor, bright-sunlight red cars we have seen at the Get Amped events (the one with the back roof) and on the videos of people taking them for test drives. The are just small and indoors, so they seem darker than the other posted images (again- bright sunlight).
I have been a little freaked out finalizing on a color that was still the subject of so much debate. I feel like this is the closure I need. Now to wait for the real things to start showing up!

GoTeslaChicago | 2013年1月16日


Thanks for taking my jibe in a mature way!

Personally, I prefer the darker richer red as in the store samples to the bright Sunset? Red in the photo shoot.

As far as to whether what a Tesla employee said is gospel, I called the Oak Brook store to ask someone to verify the width of the Model S with a tape measure after the website changed the specs (about a year ago). They didn't do that, but rather said they checked with HQ and the specs on the website were correct. Several months later the web site specs changed again to the wider width!

Time will tell.

GoTeslaChicago | 2013年1月16日

I'm now leaning to Josh & Mitchell Baker everyone is (partly) right theory.

I compared the design studio Blue to the photo shoot blue and the design studio blue is much darker than the one in full sun, just like the design studio red is darker than the red car in full sun.

So it is quite possible that the picture ylyubarsky is talking about is correct, although most of the time, when not in bright sun the actual red will appear more like the design studio red (hopefully).

gregv64 | 2013年1月16日

Yes, I'm not sure I understand the latest "proof". Are you referring to the Detroit motor show video?

Here's a screencap from the video:

and here's one of the pictures above of the in store sample:

Looks like the same color to me. Like all the Tesla colors it looks really different in different lights. I've never been saying the old photo isn't correct, just that I don't believe the in store samples are somehow "in error".

ylyubarsky | 2013年1月16日

I personally took a sample and put it next to the car inside Miami store. Colors are different. Camera makes pictures and change colors but naked eye does the job. Colors are different although on 2 pictures shown above look close