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No badging

No badging

An interesting little tidbit I got from the Model 3 Owner's Club youtube video, that has not been talked about a lot. The Model 3 will not have badging like the S (75, 100 etc). The cars will just say Model 3 regardless of battery size. Tesla is moving away from listing battery sizes altogether and just talking about range because they feel it will be easier for consumers to understand. This is why the Model 3 page has standard or long range with the respective ranges as your options instead of your traditional 75 or 100 like on the Model S page.

I think this makes a lot of sense. Let's face it: a lot of consumers, especially consumers new to the EV market care about range a lot more than what the KwHr is.

jordanrichard | 2017年7月29日

Actually the car wont have Model 3 on it either. No badging except the T on the back and front of the car.

Bighorn | 2017年7月29日

Think of all the BS Elon has had to hear about how many kWhs people are measuring in their car. It was probably necessary for mass production to eliminate that headache.

SeaDoc | 2017年7月29日

Great, that's what I did with my S - removed everything but the T's fore and aft... and kept the TESLA on the back, of course!!!

topher | 2017年7月29日

"a lot of consumers, especially consumers new to the EV market care about range a lot more than what the KwHr is."

EVERYBODY cares more about range than energy capacity. The only reason you want energy at all is for range.

Additionally, since various cars have different efficiencies, range is what people should be comparing, not kWh that no one can translate into something real world.

Not having the 'Model 3' is a bit of arrogance. It says, this car is so important everyone will know what it is without a badge. Bold move.

Thank you kindly

rxlawdude | 2017年7月29日

Badges? BADGES? We don't need no stinkin' badges.

PhillyGal | 2017年7月29日

I assumed no badges on existing cars so people wouldn't have known the battery size up front and that badges will in fact exist on production cars going forward.

But the idea of no badges in general? Sounds good to me.

Shesmyne2 | 2017年7月29日

Beat me to it rx!

Still Grinning ;-)

hoffmannjames | 2017年7月29日

@PhillyGal production cars won't have badging either. It is a bold move since every car has badging to identify it which is why I assumed it would at least have a "Model 3" badge just not a number to indicate battery size like the S and X have.

PhillyGal | 2017年7月29日

@hoffmannjames - Agreed, very bold. My brain just automatically assumed when I read about Frankz' car having no badging it was because that car was being driven before the reveal. It's actually a pretty cool, even cocky move not to have a Model 3 badge. 1 - saying you know what it is and don't need a badge. 2 - saying eff you Ford for not letting us have E.

PhillyGal | 2017年7月29日

Side note: I don't think there is published data on the battery size in the apple watches. It just says "all day wear" but I quickly noticed that my 38mm watch battery goes down much quicker than my husband's 42mm watch. Is it possible we'll never be told the official size of the batteries but rather just "standard" and "long range"?

Shesmyne2 | 2017年7月29日

@PG
from all I've read today I believe that is the case.

Still Grinning ;-)

hoffmannjames | 2017年7月29日

PhillyGal | July 29, 2017
@hoffmannjames - Agreed, very bold. My brain just automatically assumed when I read about Frankz' car having no badging it was because that car was being driven before the reveal. It's actually a pretty cool, even cocky move not to have a Model 3 badge. 1 - saying you know what it is and don't need a badge. 2 - saying eff you Ford for not letting us have E.
-------------

I guess in some ways, Tesla sees itself as an iconic brand that just seeing the Tesla T on the car will be enough. I think it will work. I guarantee that when Model 3's start appearing all over the place, they are going to turn heads even without any badging.

carlk | 2017年7月29日

Original Model S did not have badges either.

Shesmyne2 | 2017年7月29日

@carlk
But they did have 'Model S' and the 3 doesn't even have that.

Still Grinning ;-)

jordanrichard | 2017年7月29日

In 1998 when VW intruduced the new Beetle, it didnt say Beetle on it.

PhillyGal | 2017年7月29日

@jordanrichard - Good point. And you'd be hard pressed to find an American over the age of 20 that doesn't know what a beetle is from a mile away.

Efontana | 2017年7月29日

They are doing a lot of things right.

carlk | 2017年7月29日

Did the original Beetle say Beetle on it?

baliga | 2017年7月29日

Great to hear that there is no badges. I like the direction Tesla is headed in by paying attention to the smallest details.

Coastal Cruiser. | 2017年7月29日

rxlawdude: That was the correct response. +1

In my view however, from the point of view of the non-indoctrinated general public, given the (from their point of view) similar look to the S, X, and 3, It would seem reasonable to give them a clue as to what they are looking at ("Is this the affordable one dear?". "Uh, gee, uh... hmmm.").

More importantly, regarding dropping the kWh terminology seems reasonable. But before we forget all that Kilowatt hour stuff, is anyone in a position to compare Model 3 battery upgrade pricing to Model S/X battery upgrade pricing? In other words, It cost to $9,000 to get 90 more miles of range for the 3. Or put another way, $100 per additional mile. How does that compare to pricing for more range on the S/X?

elephant in a bottle | 2017年7月29日

Well, the fob became the badge.. lol :)

Coastal Cruiser. | 2017年7月29日

OK. Trying to answer my own question about the cost difference of upgrading to more range in a Model S compared to a Model 3. Went to the design studio, and the issue is you can't do an apples to apples comparison due to the higher range configuration of the Model S also includes the second motor.

But here it is:
Model 3: $100 per mile (RWD)
Model S: $368 per mile (AWD)

Was there ever a time when you could just add the second motor only, and what the price was?

Bighorn | 2017年7月29日

@Coastal
The motor addition was $5k

Coastal Cruiser. | 2017年7月29日

Thanks. So what does that do to the calculation?

Adjusted to debit cost of second motor::
Model 3: $100 per mile (RWD)
Model S: $303 per mile (AWD)

Significant!

KP in NPT | 2017年7月29日

Seems like some sort of badge could be a perfect "something special" for line waiters, then. ;-)

Mikeware | 2017年7月29日

Yeah, I guess I'm an odd one here that likes the badging. I do like KP's idea about a special symbol for the line waiters.

vp09 | 2017年7月29日

carlk | July 29, 2017 >>> Did the original Beetle say Beetle on it?

It was "Der Käfer." But it didn't say anything on it. First model in production was 1938.

I have a 1957. No badging, except a Wolfsburg crest on the front trunk handle.

In 1966 they had a "1300" badging on the engine lid.

Tropopause | 2017年7月29日

"Think of all the BS Elon has had to hear about how many kWhs people are measuring in their car. It was probably necessary for mass production to eliminate that headache."

I think BH nailed it!

EVino | 2017年7月30日

I like the badge. For me, it certainly created an awareness of what's core to EVs at this moment which is energy capacity. Four years ago I never could have cared or equated 85 kWh to miles but now it's second nature to intuit how many miles a 60 kWh Bolt carries or the efficiency of a 75 vs 75D.

I'm fine if Tesla doesn't badge the 3 but please don't make an effort of dumbing down the battery capacity information just because it's easier to signal the range message for marketing. It's classy to include battery capacity. I find it unbelievable that the Model 3's battery capacity was not at all mentioned last night and people have to sleuth around for this information.

KP in NPT | 2017年7月30日

I'm fully expecting WK057 to tear one down as soon as he gets his hands on one and spill the beans.

gavinmcc | 2017年7月30日

I'm gonna badge mine S75 just to mess with people.....

Kidding...I too like the clean look of no badging

G

jamilworm | 2017年7月30日

I kinda like the no badging in a socialist kind of way, like on the outside no car is better than any other. But the reason I kind of like that is because I'll be getting a base version and people won't know I'm a cheapskate :)

Randkthorn | 2017年7月30日

I like the idea. Clean.

jaroslawbednarz | 2017年7月30日

The car has to be more affordable, so they save money on instrument clusters and badges.

ReD eXiLe ms us | 2017年7月30日

Bighorn is always right.

"Best block -- no be there." -- Mr. Miyagi

patrick0101 | 2017年8月30日
dberto | 2017年8月30日

Nothing wrong with badging, I think it should indicate Model 3 somewhere, and the Tesla badge on the front should not be on the hood but further down on the grill, like the S

ReD eXiLe ms us | 2017年8月30日

It is... 'The TESLA'. That's all the world needs to know.

markr7 | 2017年8月30日

@dberto
Why is it important to you that the car should say "Model 3" somewhere?
If you know what car you own, why do you need to broadcast the name to others?
If you want, you can buy a "Model 3" license plate frame...
For me, I prefer no badging, it adds to the car looking "cleaner"

AFJAYMO | 2017年8月30日

But, P3D would look pretty cool on the back!!!

dberto | 2017年8月30日

@markr7
It will look 'bare' without traditional badging. It will look as if the badging was there and then removed. The interior already looks spartan without any dials and buttons. It will look odd.

cascadiadesign | 2017年8月30日

Badges are like warts on the car. Looks much better without. Easier to clean the car also.

And when you're unique & popular, you don't need the model name. Those interested in cars already know the model, those who are curious will ask, and those who don't care, don't care.

mntlvr23 | 2017年8月30日

Perhaps once they make it through the employees, the Model 3 badge will show up

lilbean | 2017年8月30日

+100 cascadiadesign

carlk | 2017年8月30日

Elon probably still could not get over that Ford did not allow him to use Model E to complete SEXY models. We should all put an after market Model E logo on out car just to piss off Ford.

PaceyWhitter | 2017年8月30日

I bet the 3 will eventually get badges like the s did. People like to have bragging rights. So they would want people to know that they have the long range version or the all wheel drive version. Heck, when ludicrous came out and they offered it as a retrofit, they also offered new underlined badges. They will just give people what they want.

ReD eXiLe ms us | 2017年8月30日

cascadiadesign: +42! The Ultimate Answer to the Ultimate Question of Life, the Universe, and Everything about "We don' need no steenkin' badges!"

PeterPlt | 2017年8月30日

Chip Foos would take the badges off, just to start. I wonder what else he would do to make it a Foos-Tesla? Thoughts?

CV63 | 2017年8月30日

Trivia. No google please.

Name the original move to use the phrase "We don't need no stinking badges"

mntlvr23 | 2017年8月30日

blazing saddles

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