I submit the reason Tesla has succeeded is that it appeals to our feelings; our passions. Tesla does not offer a purely-logical car like a Volt or Leaf which have very little passion but are workable for a subset of committed drivers who want an electric car.
The mass market will be attracted to the passion, but will be much less likely to make any special effort to change their driving paradigm.
Tesla not only must be more desirable, but ALSO must be easier than their old car. Every non-EV driver with whom I speak glazes over at the idea of installing a home charger. This is the #1 mental block.
But tell the same person "what if home charging installation is included automatically with purchase, everything taken care of -- and for long road trips you can use the worldwide Supercharger network."
The light comes on: "yeah, absolutely, I'd buy an EV then."
I submit that Tesla must include home-charging installation for Model 3 to be a sea-change. Edit: yes, even if simply installing a NEMA 14-50. /edit
Throw up your "Tesla couldn't find a way to distribute the average cost to include the higher install cost for apartments, etc" excuses, but it is THE way to absolutely take over the world with EVs. yes, it'll require a lot of work on Tesla's part.
Guess what: that's the REASON customers hesitate: they know it'll take work to get that charger (much more work in certain situations).
Most people are not logical like you. Easier + more appealing = success for Tesla.